creative intelligence
art practices → FLOW → mental wealth
It’s not about the art
it’s about what happens in the process

A BIT About US
Modern neuroscience confirms what artists have known for centuries: creativity isn't just expression — it's essential medicine for the human brain. Research in neuroaesthetics shows that purposeful creative practices measurably reduce cortisol, enhance cognitive flexibility, and activate the neural networks that power breakthrough thinking. The World Health Organization, Deloitte, and the World Economic Forum all recognize creativity as fundamental to both wellness and future workforce success.
20adayHabits translates this science into accessible experiences that anyone can use — from individuals seeking clarity and resilience to organizations pursuing innovation and employee wellbeing. Our guided 20-minute sessions draw on proven techniques rooted in color psychology, mindful making, and embodied cognition. The result is a repeatable way to reduce stress, unlock fresh perspectives, and strengthen cognitive capacity in less time than it takes to scroll social media.
Drawing from years of research across medicine, academia, and organizational psychology, we've created something unprecedented: a systematic approach to aesthetic wellness that serves as the missing pillar in peak performance. While traditional wellness focuses on physical health and mindfulness, we address cognitive resilience through creative engagement — building the mental agility that makes everything else more effective.
POV
sELFIES? sELF MOMENTS!
aRT?!
yES REALLY.
OUR PERSPECTIVE
“Selfie moments are fun. SELF MOMENTS - the glimpses of awe that fuel our human existence - are oxygen for the soul.” The longevity and wellness game is here to stay. We know nutrition, exercise, sleep, meditation and even light affect our body, mind, and overall wellness. Saunas! Ice baths! Art! Wait…art? Really? YES, really!
AiRESETS came from an “aha” moment when we realized that sharing the process by which we achieve those nearly mystical moments of insight could be a more impactful contribution than sharing a finished canvas. We are in a revolutionary iteration of the information age. We have more data available to us than ever before. The tools for “more” are there and growing exponentially daily. But how do we support our internal human tools?
We are an artist led organization and we’ve experienced true flow - where purpose, innovation, and wonder converge. With the support of psychology and creative experts on our advisory board - our mission is to make the benefits of art practices and flow accessible every day, whether you’re a founder, a team of 5000, or an individual seeking balance.
We can help optimize workflows, but being part of the movement optimizing our humanity is our beacon. Our mission is to encourage creative art practices resets for personal, career and enterprise growth.
Today’s world runs on data, strategy, and technology. But high performance also needs internal fuel. Neuroscience and wellness research now confirm what artists have known for centuries: creative practices can lower cortisol, lift mood, and ignite innovative problem-solving networks in the brain.
Ever feel a little flat after you just reached a major goal? It appears as though the feeling often shows up after achieving material success and purposeful achievements. We quickly move on to the next shiny object. Experiencing flow firsthand and connecting to our innate creative genius in a meaningful way has long lasting effects and can be life changing.
“Flow is a bit like intuition - we struggle to give it an exact definition but we know when we experience it.
Scientifically (and personally!) speaking, even during times of stress and overwhelm, a paint brush has fostered calm, clarity, alignment, perspective, purpose, innovation, awe, wonder, and hope. PTSD, Parkinson’s and stress Cortisol studies, among others, have proven the benefits artistic modalities provide.
Key business entities, from Deloitte and McKinsey to the World Economic Forum have flagged creativity as an essential human skill for the future of the workforce and jobs. We are here to provide the tools to nurture those very skills. Lastly, we are grateful and indebted to all the researchers, scientists and creatives who opened doors to the data artists already intuitively knew every time we engaged in our art.
We're offering a new pillar in the performance and longevity stack — one that sits alongside sleep, nutrition, and movement as essential infrastructure for thriving. Because while technology advances exponentially, our human need for awe, wonder, and creative expression remains beautifully, powerfully constant.
MORE DETAILS ON THE WAY!
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